Since His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, launched the 2020 tourism strategy, “Dubai Tourism” recorded a 14.9 million overnight visitors in 2016 which is an increase of 5% compared to 2015, and an impressive 8% increase from (2012-2016).
The inspiring performance by Dubai Tourism in a year that was tough worldwide, shows aggressive progress towards reaching the target of 20 million visitors by 2020 in addition to the increased sector-driven economic contribution to Dubai’s GDP.
By reaching 14.9 million visitors last year, Dubai is now ranked number 4 in the most visited cities in the world. Critically bringing the highest value to the local economy with the number one ranking in terms of spend per tourist compared to any other rival destination.
Highlights of 2016 include the massive twenty per cent (20%) boost in Chinese visitors, crossing the half million mark for the first time with 540,000 tourists arriving in Dubai; and the definitive resurgence of Russian inbound tourism recording a fourteen per cent (14%) growth in overnight traffic. Both countries are only expected to further accelerate through 2017 thanks to the UAE’s recent implementation of visas-on-arrival for all their citizens,” Almarri summarised.
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