Hamptons International, a subsidiary of Emaar Properties PJSC, has reported positive growth in primary market sales of residential property in prime locations in Dubai.

In its special report to coincide with Cityscape Global, the leading property exhibition being held in Dubai, Hamptons International reported brisk sales through the half-year in central locations such as Dubai Creek Harbour, Downtown Dubai and Dubai Hills Estate, led by an interesting mix of residential choices and easy payment plans. Demand was strong even in the summer months with customer interest not only from the UAE but also from Saudi Arabia.

Mohab Samak, General Manager of Hamptons International, said: “The property market is reporting robust business, especially in prime locations that offer customers integrated lifestyle amenities. This year, primary market sales in Emaar’s upcoming developments including Dubai Creek Harbour, Dubai Hills Estate and Downtown Dubai have been strong. There has also been positive response from the secondary market underpinning the continued demand for residential property in the city.”

The Hamptons report also identifies key factors that drive customer demand with the quality of development and payment plans being a key consideration. “For short-term investments, customers seek smaller-value properties with post-handover payment plans while long-term investors are principally focused on the overall quality of the development. They prefer to have specific views from their homes, particular layouts, community amenities and the location plays an important role,” added Samak.

Hamptons has been focused on providing value-added guidance for its clients with detailed trend reports on the primary and secondary markets. This is underlined by the long-standing reputation of Hamptons in providing one-stop-shop property services including property management, valuations & research, post-sales service, administration, marketing and management.

With access to key launches and special real estate stock, Hamptons offers clients expert guidance on investment strategies and when to buy or sell for both short- and long-term investors. Hamptons also brings invaluable expertise in sales and marketing of premium projects such as Address Residences Jumeirah Resort + Spa, which is defined by its location by the Jumeirah beach, next to Jumeirah Beach Residence and Dubai Marina, on the last parcel of land available.

“We provide priority bookings for our customers for any new project release as we work with some of Dubai’s leading developers who provide us with the access to limited and high in demand stock,” said Samak. “Our experience in all sectors related to property development strengthens the confidence of investors and end-users.”

The Hamptons report states there has been a significant increase this year in demand for 1 and 2-bedroom apartments although demand trends vary with personal choices on the investment strategy and project location. “The increase in demand for homes in Downtown Dubai has been specifically led by its location with many tourist attractions and lifestyle amenities. Dubai Hills Estate has also gained traction for its construction progress and competitive pricing,” said Samak.

Hamptons International offers the full spectrum of property services including residential and commercial property sales, residential and commercial leasing and property management, international property sales, valuations, research and feasibility studies, and new project management.